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Insights on AI,
personalization and growth

Explore our latest thoughts on AI-driven personalization, search optimization, and digital experience strategy.

Young Voices in the Tech World, Max and Edvin on Starting at an AI Company
Blog

Young Voices in the Tech World, Max and Edvin on Starting at an AI Company

Max, 21, joined the company during high school, studying electrical and computer engineering with a focus on programming and networking. Recommended by e

Johan Albertsson
October 7, 2025
ChatGPT vs Google – Development and Differences
Blog

ChatGPT vs Google – Development and Differences

AI tools are changing how we search for information – and ChatGPT has quickly become one of the most used. In fact, “ChatGPT” in 2025 was one of the most

Johanna Axhusen
September 16, 2025
Seamless Cross-Linking Between Your Websites with rek.ai
Blog

Seamless Cross-Linking Between Your Websites with rek.ai

Many large organizations face the challenge of managing multiple websites. For instance, a municipality might run both a main site and more.

Johanna Axhusen
August 12, 2025
What Happens When More Use AI Instead of Googling?
Blog

What Happens When More Use AI Instead of Googling?

One of the biggest changes in how we search online has begun. With AI-driven language models like ChatGPT, Claude, and Gemini, we see a ty

Johan Albertsson
March 20, 2025
AI Sweden's AI Strategy for Sweden
Blog

AI Sweden's AI Strategy for Sweden

The strategy includes a vision for Sweden as AI changes the world. This technological development means an unprecedented transformation of society.

Thomas Papatziamos
February 27, 2024
Why AI?
Blog

Why AI?

Why use AI? Many organizations ask this when exploring new technologies to enhance their operations. To make informed decisions, understand the benefits.

Johanna Axhusen
February 6, 2024
10 Benefits of rek.ai on Your Website
Blog

10 Benefits of rek.ai on Your Website

Integrating rek.ai for personalized recommendations benefits both site owners and visitors. For owners, it enables e

Robin Tuorda
March 2, 2022
A Year with AI – The Biggest Buzz in 2023
Blog

A Year with AI – The Biggest Buzz in 2023

The past year has been full of change and progress in AI. But what are the most used AI tools and how has the buzz really evolved?

Johan Albertsson
March 15, 2022
Rek.ai wins Ignite Master of Public Collaboration at Ignite Awards 2023
Blog

Rek.ai wins Ignite Master of Public Collaboration at Ignite Awards 2023

Rek.ai has great potential to apply future AI solutions to aid public entities in communication and automate personalization

Thomas Papatziamos
December 6, 2023
AI-Generated Questions and Answers Make Websites Clearer for Every Visitor
Blog

AI-Generated Questions and Answers Make Websites Clearer for Every Visitor

Rek.ai launches the new Q&A feature! An AI can scan a webpage in seconds to generate relevant questions.

Thomas Papatziamos
November 1, 2023
Measurable Accessibility and Performance Results with rek.ai
Blog

Measurable Accessibility and Performance Results with rek.ai

Availability and performance are crucial for websites for several reasons:

Johanna Axhusen
November 14, 2023
Are You Optimizing the User Experience for Mobile Visitors?
Blog

Are You Optimizing the User Experience for Mobile Visitors?

Finally, the sun and warmth are coming, and our plans, thoughts, and dreams turn to summer.

Thomas Papatziamos
October 29, 2023
How AI Helps Inexperienced Website Users
Blog

How AI Helps Inexperienced Website Users

Artificial intelligence (AI) has revolutionized our interaction with digital tech. From personal assistants to self-driving cars, AI has become a

Robin Tuorda
May 23, 2023
Integration E-service Portal
Blog

Integration E-service Portal

Municipal websites often integrate with external e-service portals, best solved with AI.

Johan Albertsson
October 12, 2022
Examples of How AI Can Be Used on a Website
Blog

Examples of How AI Can Be Used on a Website

Several examples of how rek.ai uses anonymized user behavior and AI to enhance website user experience, utility, and value

Johan Albertsson
March 5, 2022