Insights on AI,
personalization and growth
Explore our latest thoughts on AI-driven personalization, search optimization, and digital experience strategy.

Young Voices in the Tech World, Max and Edvin on Starting at an AI Company
Max, 21, joined the company during high school, studying electrical and computer engineering with a focus on programming and networking. Recommended by e

ChatGPT vs Google – Development and Differences
AI tools are changing how we search for information – and ChatGPT has quickly become one of the most used. In fact, “ChatGPT” in 2025 was one of the most

Seamless Cross-Linking Between Your Websites with rek.ai
Many large organizations face the challenge of managing multiple websites. For instance, a municipality might run both a main site and more.

What Happens When More Use AI Instead of Googling?
One of the biggest changes in how we search online has begun. With AI-driven language models like ChatGPT, Claude, and Gemini, we see a ty

AI Sweden's AI Strategy for Sweden
The strategy includes a vision for Sweden as AI changes the world. This technological development means an unprecedented transformation of society.

Why AI?
Why use AI? Many organizations ask this when exploring new technologies to enhance their operations. To make informed decisions, understand the benefits.

10 Benefits of rek.ai on Your Website
Integrating rek.ai for personalized recommendations benefits both site owners and visitors. For owners, it enables e

A Year with AI – The Biggest Buzz in 2023
The past year has been full of change and progress in AI. But what are the most used AI tools and how has the buzz really evolved?

Rek.ai wins Ignite Master of Public Collaboration at Ignite Awards 2023
Rek.ai has great potential to apply future AI solutions to aid public entities in communication and automate personalization

AI-Generated Questions and Answers Make Websites Clearer for Every Visitor
Rek.ai launches the new Q&A feature! An AI can scan a webpage in seconds to generate relevant questions.

Measurable Accessibility and Performance Results with rek.ai
Availability and performance are crucial for websites for several reasons:

Are You Optimizing the User Experience for Mobile Visitors?
Finally, the sun and warmth are coming, and our plans, thoughts, and dreams turn to summer.

How AI Helps Inexperienced Website Users
Artificial intelligence (AI) has revolutionized our interaction with digital tech. From personal assistants to self-driving cars, AI has become a

Integration E-service Portal
Municipal websites often integrate with external e-service portals, best solved with AI.

Examples of How AI Can Be Used on a Website
Several examples of how rek.ai uses anonymized user behavior and AI to enhance website user experience, utility, and value
