Customer Cases
See how leading organizations use rek.ai to deliver personalized websites and intranets, with measurable results.
Bröstcancerförbundet
Bröstcancerförbundet is a non-profit organization offering information and support on the crucial topic of breast cancer. With an extensive website and a small editorial team, they faced the challenge of helping visitors quickly find relevant information without being overwhelmed by the volume of content. To improve user experience and streamline navigation, they chose to implement AI-generated recommendations from rek.ai in collaboration with the digital agency Fröjd.
Mälardalen University
MDU's website contains a large number of pages and targets several different user groups. The interest in searching for information on the university's website is clearly seasonal, with traffic peaking for pages with educational programs and courses during the periods when applications for higher education are open (March/April and September/October) and at the start of terms (September and January). With a small web organization and limited resources, it was necessary to find an automated solution that could handle popular pages without requiring manual analysis and updates.
Gymnastics Federation
Rek.ai, together with the Gymnastics Federation and Consid, has implemented AI on Gymnastik.se to enhance the user experience for 225,000 members. Through personalized recommendations based on user behavior and geographic location, we make information search faster and more accurate. This initiative helps the Gymnastics Federation stay at the forefront of digital development and offer a modern, user-friendly web platform.
Akademikerförbundet SSR
To make the website as good and user-friendly as possible, the team spent a lot of time analyzing, considering, and adjusting both structure and content. They worked hard to create smooth flows and the best possible user experience.
Sandviken Municipality
Sandviken is a municipality in southern Norrland with around 40,000 residents. Previously, the municipality struggled to evaluate different types of information pages, as various departments wanted to feature their pages on the external website and intranet. This led administrators to prioritize and justify which links were most relevant on different pages. To find a better solution and make the website and intranet automatically tailored to each visitor's needs, they enlisted the help of rek.ai.
Jula Holding
Jula is the family-owned company that has grown to become one of the Nordic region's largest chains for home, garden, and leisure products. The owner is Jula Holding, which today owns seven companies and operates in several countries in Europe and Asia. In addition to the DIY chain, Jula Holding also owns the equestrian store Hööks, a hotel chain, and a real estate company – among others. Together, all subsidiaries and their employees gather on the large intranet. To make the new intranet relevant, up-to-date, and personal for everyone within the group, Jula Holding chose to enlist the help of rek.ai. Today, they can more easily disseminate important information and make long texts more accessible – without spending more time on administration.
Region Gotland
Region Gotland is a unique region in Sweden, as it is both a municipality and a region within the same organization. Therefore, it is crucial that the website, which contains large amounts of information, is well-structured and easy to use. When the region recently began the project to rebuild the website, it focused on users' needs. Instead of the previous inside-out perspective (what does the region want to tell?), the new website is about presenting the information users are searching for in the best way. To succeed, they enlisted the help of rek.ai.
Lerum Municipality
Lerum Municipality has long been working to continuously improve the user experience on lerum.se through digitalization. Residents and visitors should quickly find information, get answers to their questions, and be inspired to read more.
Götene kommun
Götene Municipality wanted to enhance the user experience on their website and reduce editorial workload. Therefore, they brought in reinforcement – the AI assistant Göta. Through personalization, she makes it easy for visitors to find the right information.
Mjölby Municipality
Like most other municipalities, Mjölby Municipality faced significant challenges with its extensive website featuring many subpages and published articles. When it was time to build a new website, they also took the opportunity to implement rek.ai – a solution they had been eyeing for several years.
City of Pargas
The City of Pargas in Finland often received feedback that it was difficult to find things on their website among the large number of published articles. Despite having a search function, one had to know what they were looking for to find the right information. Meanwhile, employees had to answer a large number of questions daily because visitors to the website couldn't find the answers to their questions themselves.
Härryda Municipality
As Uddevalla Municipality offers a wide range of services for its residents, from parking and snow removal to schools and elderly care, it has been challenging to present pages simply. The same issue applies to the intranet—finding what you're looking for among the vast amount of information available is difficult. Depending on which department you work in or your role, different pages are either relevant or completely irrelevant. Feedback from visitors has been that both the intranet and the external website are very difficult to navigate.
Mittuniversitetet
Mittuniversitetet's website has over 18,000 pages. The information is aimed at both current and prospective students, researchers, employees, and other visitors. A major issue they have struggled with is the user-friendliness of the 'sprawling' website, where the annual user survey consistently shows how difficult it is to find the information one is looking for. Another problem was getting students and employees to read the publications in the news feed, and to display articles that are relevant to the visitor and not just the newest. Visitors have also, in surveys, requested the ability to highlight information that is relevant 'right now' more clearly, making it easier to find.
Skanska
Skanska has a website with many different pages targeting various audiences – partners, customers, suppliers, and job seekers. The homepage features a wide range of content from careers to products like asphalt and concrete. Thus, there is a great need to meet visitors and direct them clearly to the relevant section without long click paths. To achieve this, they have implemented rek.ai.
Advania
Advania needed a user-friendly intranet designed for employees, not just those supplying information. The project had been ongoing for a long time without reaching completion, and the old system was more like a portal where much information was gathered but difficult to navigate as employees struggled to search for information. In January 2021, the intranet project began, and Advania connected with rek.ai. Given that Advania is a tech company, leveraging the AI technology enabled by rek.ai in the intranet project was appealing.
Skellefteå Municipality
Skellefteå Municipality relied heavily on manual intervention to highlight material considered relevant information. They analyzed their statistics for this purpose but lacked the ability to deliver personalized information in real-time to different visitors.