☀️ Did you know that 10% of web visitors shift from desktop to mobile during the summer months?
rek.ai is used by more than 50 municipalities, and we have analyzed their visitor statistics to see the extent of the shift from desktops to mobile devices. The average was about 10% when we compared spring with summer in 2022.
In many cases, it's easy for web developers to focus only on the desktop perspective and overlook mobile devices. This can lead to an optimized user experience for desktop users but a less satisfying experience for those visiting the site via mobile.
One of the most common places where visitors leave the site is at the bottom of the page or article, where the content often ends.
AI enhances navigation and inspires further reading
The user experience can be improved by allowing AI to analyze behavior patterns on the website. It can then suggest the most relevant links based on how previous, similar visitor profiles navigated and clicked. This can vary depending on:
- Time of day
- Day of the week
- Mobile/desktop
- Geographical location
- Which website the visitor came from
- Etc.
Take a look at Olofström municipality's website, developed by HiQ. It's clear they have placed great emphasis on the user experience for mobile visitors, which bodes well for the sunny days in Olofström.
