Several organizations and companies report a decline in visitors between 10 and 25% over the past year. And according to Gartner, half of the organic search traffic will be gone by 2028.
A New Search Experience
The difference between traditional search engines and AI-based search models is striking. In an AI-generated search experience, there are no sponsored links or paid ads guiding the experience, making the information more authentic and accessible. Instead, the user receives a direct and summarized answer without needing to click through to a website.
But the development doesn't stop at information searching. AI agents like Claude and Operator are now going a step further – they visit websites, order products, and make bookings for their users. Future website visitors will not only be humans.
Is Your Website Ready for AI?
With more information online and an expectation of immediate answers, it becomes crucial for website owners to adapt their digital presence. The question is not just if an AI can find your website – but how your message is perceived when taken out of context.
Two insights from AI agents' behavior show that they:
- Use internal search functions frequently.
- Consistently follow recommended content.
A crucial difference between AI and human visitors is that AI agents never tire or give up. They constantly scan and analyze to find relevant answers.
AI-Adapted Web – A Win for All
At rek.ai, we help our clients adapt their websites to train AI models. At the same time, a more AI-friendly structure is created, making it easier for other AI agents to absorb information. And what makes a website more user-friendly for AI – clarity, structure, and relevance – also makes it better for human visitors.
How are you preparing your website for the future of search and digital users? Contact us at rek.ai and we'll help you stay ahead.
