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Gymnastics Federation
Sports Federation
Stockholm, Sweden
Rek.ai, together with the Gymnastics Federation and Consid, has implemented AI on Gymnastik.se to enhance the user experience for 225,000 members. Through personalized recommendations based on user behavior and geographic location, we make information search faster and more accurate. This initiative helps the Gymnastics Federation stay at the forefront of digital development and offer a modern, user-friendly web platform.
Challenges
Gymnastik.se is the primary digital platform for the Gymnastics Federation's 225,000 members and individuals interested in Swedish Gymnastics. The website contains a vast amount of information ranging from news to education and inspiration targeted at various audiences. With eight regional offices each having their own sub-websites, it is a significant challenge to help visitors quickly and easily find relevant information, complicating navigation further. The goal was to improve the user experience by making it easier for visitors to quickly find relevant information. By implementing rek.ai, the Gymnastics Federation aimed to offer personalized recommendations based on user behavior and geographic location, leading to more efficient and intuitive navigation on the website.
Complex Content for Multiple Audiences
The website contains everything from news to education and inspiration, targeted at several completely different audiences.
Eight Regional Sub-websites
The eight regional offices each have their own sub-websites, complicating navigation and making it difficult to find relevant information.
Difficult to Automatically Highlight the Right Content
Without AI support, it was challenging to automatically present the most relevant content based on the visitor's location and behavior.
Solution
Together with Consid, the Gymnastics Federation implemented rek.ai on the website, offering personalized recommendations to visitors. By analyzing user behavior and geographic location, the AI suggests relevant content for each individual visitor. You can find the implementation on the homepage, news pages, target pages, in the mobile menu, and in search suggestions to enhance the user experience and facilitate navigation.
Find Quickly
Dynamic links that help visitors easily navigate to relevant target pages.
Read More
Recommendations at the end of target pages to inspire visitors to read more related content.
AI Search
Search suggestions based on the visitor's location and previous behavior on the website.
Discover More
Related news displayed after an article to encourage further reading.
“We are very pleased that we dare to keep up with development and test new technologies to meet today's internet usage.”
M
Moa Thomas
Marketing Manager
Gymnastics Federation, Gymnastics Federation
Results
After the implementation, 45% of all visitors have been assisted by the AI in navigating further on the website, and more than half of those using the search function have been supported in completing their searches with AI-generated suggestions.
Feedback from users and internal statistics confirm that more visitors now find the right information faster.
The Gymnastics Federation's investment in rek.ai has resulted in an improved user experience and more efficient navigation on gymnastik.se, benefiting both members and other visitors.
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