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City of Pargas
Municipality
Pargas, Finland
The City of Pargas in Finland often received feedback that it was difficult to find things on their website among the large number of published articles. Despite having a search function, one had to know what they were looking for to find the right information. Meanwhile, employees had to answer a large number of questions daily because visitors to the website couldn't find the answers to their questions themselves.
Challenges
The City of Pargas in Finland often received feedback that it was difficult to find information on their website, and employees spent a lot of time answering questions that visitors should be able to find answers to themselves.
Difficult to find information on the website
Visitors regularly provided feedback that it was hard to find things among the large number of published articles.
Search function required prior knowledge
Despite having a search function, visitors needed to already know exactly what they were looking for to find the right information.
High workload on customer service
Employees had to answer a large number of questions daily because visitors couldn't find the answers on the website themselves.
Solution
Search Suggestions
The City of Pargas uses adaptive search suggestions to enhance the user experience in the internal search function and guide visitors correctly by suggesting keywords when the visitor starts typing in the search field. The AI model knows which page the visitor is on when the search is made and also knows which pages most visitors are usually heading to from that point.
Popular Pages
Quick links under the Popular Pages heading, with automatic updates, show the pages that visitors are currently most interested in.
Related News
When a visitor finishes reading a news article, rek.ai recommends two new relevant news articles to inspire further reading.
“Previously, we often received feedback that it was difficult to find the right information on our site, so this was exactly what we needed. In winter, for example, many people search for info on snow plowing, and now it's easy to find that information directly on the website, which makes it easier for visitors. I can absolutely recommend Rek.AI!”
L
Linda Baarman
Communications Manager, City of Pargas, City of Pargas
Results
Today, the workload on those answering visitors' questions has significantly decreased because visitors can find what they are looking for directly on the website.
The fact that AI also shows the currently popular pages has also made it easier for visitors to find relevant information.
Linda Baarman at the City of Pargas highly recommends Rek.AI!
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