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Mittuniversitetet
Education
Sundsvall, Sweden
Mittuniversitetet's website has over 18,000 pages. The information is aimed at both current and prospective students, researchers, employees, and other visitors. A major issue they have struggled with is the user-friendliness of the 'sprawling' website, where the annual user survey consistently shows how difficult it is to find the information one is looking for. Another problem was getting students and employees to read the publications in the news feed, and to display articles that are relevant to the visitor and not just the newest. Visitors have also, in surveys, requested the ability to highlight information that is relevant 'right now' more clearly, making it easier to find.
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44%
Click-through rate
For example, 44% of all page visitors clicked on Exams, indicating that relevant information was presented in a clear and easily navigable way.
Challenges
With over 18,000 pages and several different target groups, Mittuniversitetet faced significant challenges in helping visitors find the right information.
Poor user-friendliness on a large website
The annual user survey consistently showed that visitors had difficulty finding the information they were looking for on the extensive website.
Low engagement in the news feed
It was difficult to get students and employees to read news, and only the newest content was displayed — not the most relevant.
Need to highlight current information
Visitors requested the ability to more clearly display information that is relevant 'right now', tailored to their situation.
Solution
Related News
When a visitor has finished reading a news article, rek.ai recommends more relevant news to inspire further reading on the topic the visitor is interested in.
Popular Pages
To present the information the visitor is likely looking for, Mittuniversitetet uses quick links under the Popular heading in several places on the website.
Recommended Pages
On some pages, Mittuniversitetet's website displays customized content blocks depending on who the visitor is, combined with content selected by the editors.
“When you have 18,000 pages, the website is like a large haystack. Since Rek.ai adapts to the visitor, relevant articles can be presented. By suggesting news on topics the visitor is interested in, students and employees can access the information they need to read. They also see older news that would otherwise have disappeared at the bottom of the page — because no one ever aimlessly browses our site.”
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Bengt Nilsson
Web Coordinator Mittuniversitetet, Mittuniversitetet
Results
After Rek.ai was implemented, a percentage increase in the number of clicks on several prominent pages on the website has been observed.
For example, 44% of all page visitors clicked on Exams, indicating that relevant information was presented in a clear and easily navigable way.
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