AutocompleteMunicipalityQuestions and AnswersRecommendations

Lerum Municipality

Municipality

Lerum, Sweden

Lerum Municipality has long been working to continuously improve the user experience on lerum.se through digitalization. Residents and visitors should quickly find information, get answers to their questions, and be inspired to read more.

Challenges

Lerum Municipality wanted to enhance the user experience on lerum.se by personalizing content — but the manual work to keep the website relevant took too much time.

Time-consuming manual work

Employees spent a lot of time manually analyzing and adjusting content to provide visitors with a good experience.

Need for a personalized experience

Residents and visitors expected to quickly find information and get answers to their questions, but without automation, it was difficult to deliver.

Limited resources for quality work

The time spent on manual administration could instead have been used to ensure and optimize content quality.

Solution

Lerum Municipality has installed rek.ai via Sitevision's marketplace. Subsequently, their dedicated AI model has been trained on the actual behavior of the website's visitors. Several parts of the website now have AI-driven views. Currently, lerum.se uses:

Recommendations on an overview page

Recommendations on a content page

Recommended e-services in search

Questions and answers in search

Questions and answers on a content page

“We find you responsive to our questions and requests.”

Helena Knuuti, Mia Persson

Webmaster Web Responsible Communicator, Lerum Municipality

Results

By allowing AI to present relevant information for each individual visitor, it enables employees to focus on reviewing and ensuring content quality, in line with Lerum's vision.

Using AI enables increased investment in development and management, greater focus on writing clear texts, optimizing content for search engines, and analyzing results.

This also contributes to the municipality's overall goal of streamlining and developing its digital services.

Helena and Mia continuously work on measuring and evaluating how much and which of the recommended links are used.

Get Started

Ready to bring your website into the AI era?

Schedule a free 30-minute demo and see how rek.ai can enhance your website. Our AI model is ready within 24 hours after installation, no complex setup required.

Schedule a Free Demo Learn More

30-minute digital meeting. Flexible scheduling. No commitment.