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Mjölby Municipality
Municipality
Mjölby, Sweden
Like most other municipalities, Mjölby Municipality faced significant challenges with its extensive website featuring many subpages and published articles. When it was time to build a new website, they also took the opportunity to implement rek.ai – a solution they had been eyeing for several years.
33%
Increase
Among other things, it can be seen that 33% of those who search the website use the AI's keyword suggestions to complete their search.
Challenges
Mjölby Municipality, like many other municipalities, faced significant challenges with an extensive website where visitors struggled to find the right information among thousands of pages.
Extensive Website with Difficult Navigation
The website had many subpages and published articles, making it difficult for visitors to find what they were looking for.
Manual Effort to Highlight Relevant Content
Editors spent a lot of time manually analyzing and updating which pages and news should be displayed.
Low Engagement with News
It was difficult to get visitors to read relevant news without actively being able to suggest articles based on the visitor's interests.
Solution
Recommended Pages under 'Quick Find' Heading
Recommended pages under the 'Quick Find' heading, so visitors can easily find what they are looking for even if the page is deep in the structure.
Improved Search Function Including External E-services
Improved search function where even e-services from the external e-service platform are searchable.
Related News Inspiring Further Reading
Related news inspiring further reading.
New 404 Page Suggesting Likely Sought Page
New 404 page suggesting which page the visitor is likely looking for.
Popular E-services Listed on E-services Page
Popular e-services from the external e-service platform are listed on the e-services page.
“Even though an editor can promote certain pages on special occasions, it's impossible to see where the visitor comes from or highlight different pages based on the weather. However, rek.ai can handle that. AI can assist in many ways, and we look forward to more exciting features from rek.ai in the future.”
L
Lis-Anna Engstrand
Web Strategist, Mjölby Municipality, Mjölby Municipality
Results
After implementing rek.ai on the new website, Mjölby Municipality is pleased with the results.
Part of the benefit is that editors save time and effort, but above all, the municipality achieves its goal of prioritizing visitors' needs.
Among other things, it can be seen that 33% of those who search the website use the AI's keyword suggestions to complete their search.
Visitors also save time by finding information faster.
Mjölby Municipality also looks forward to exploring more exciting features from rek.ai in the future.
Get Started
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