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Region Gotland
Municipality
Visby, Sweden
Region Gotland is a unique region in Sweden, as it is both a municipality and a region within the same organization. Therefore, it is crucial that the website, which contains large amounts of information, is well-structured and easy to use. When the region recently began the project to rebuild the website, it focused on users' needs. Instead of the previous inside-out perspective (what does the region want to tell?), the new website is about presenting the information users are searching for in the best way. To succeed, they enlisted the help of rek.ai.
70%
Click-through rate
Six months after the launch of the new website, statistics show that many are using the new internal search engine – about 70% of users click on the search suggestions to proceed.
Challenges
Region Gotland is unique in Sweden as both a municipality and a region within the same organization, resulting in a website with large amounts of information that needs to be easy to navigate.
Complex Organization with Broad Information
As both a municipality and a region, the website contains large amounts of information that needs to be well-structured and easy to use.
Inside-Out Perspective on the Website
The previous website was based on what the region wanted to tell, rather than what users were actually searching for.
Long Paths to the Right Information
Citizens needed a shorter path from the homepage to the information they sought, with smarter shortcuts and search functionality.
“We are very satisfied with the functionality, and if we ever have questions, the support is very quick and engaged. If you have a need to make it easier for users to find the right information on your website, I would recommend taking a closer look at rek.ai.”
S
Sebastian Havdelin
Information Architect Region Gotland, Region Gotland
Results
Six months after the launch of the new website, statistics show that many are using the new internal search engine – about 70% of users click on the search suggestions to proceed.
Shortcut links also receive many clicks.
For Region Gotland, which sees many possibilities in using AI as a tool, it is particularly important that rek.ai is a reliable and Swedish service that complies well with current data protection laws.
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