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Akademikerförbundet SSR
Union / Professional Association
Stockholm, Sweden
To make the website as good and user-friendly as possible, the team spent a lot of time analyzing, considering, and adjusting both structure and content. They worked hard to create smooth flows and the best possible user experience.
70
percent
During the summer of 2024, Akademikerförbundet SSR saw an impressive 70 percent increase in 'more events per session' compared to the same period in 2023.
16
percent
The website's 'bounce rate' also decreased by 16 percent, meaning fewer visitors left the page immediately after opening it.
Challenges
Akademikerförbundet SSR's web team put great effort into manually improving the website, but wanted to take the user experience to the next level with the help of AI.
Manual Work for Optimization
The team spent a lot of time manually analyzing, adjusting structure and content to improve the user experience.
Need for Better Member Support
The goal was to provide even better support to members and elected representatives, but manual methods were not enough.
Hard to Find Time for New Initiatives
The time spent on manual optimization left little room to evaluate and implement new technical solutions.
“I work on behalf of the union members, and my job is to ensure the website feels as close to the members as possible. Rek.ai greatly facilitates my work.”
T
Theresia Viska
Web Manager
Akademikerförbundet, Akademikerförbundet SSR
Results
During the summer of 2024, Akademikerförbundet SSR saw an impressive 70 percent increase in 'more events per session' compared to the same period in 2023.
More visitors clicked around the website, downloaded documents, and engaged with the content.
The website's 'bounce rate' also decreased by 16 percent, meaning fewer visitors left the page immediately after opening it.
Thanks to rek.ai, the team was able to showcase relevant information that captured visitors' interest and kept them on the website.
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