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Skanska
Construction
Stockholm, Sweden
Skanska has a website with many different pages targeting various audiences – partners, customers, suppliers, and job seekers. The homepage features a wide range of content from careers to products like asphalt and concrete. Thus, there is a great need to meet visitors and direct them clearly to the relevant section without long click paths. To achieve this, they have implemented rek.ai.
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Challenges
Skanska's website targets diverse audiences — partners, customers, suppliers, and job seekers — creating challenges in guiding each visitor correctly.
Multiple Audiences on the Same Website
The homepage needed to serve partners, customers, suppliers, and job seekers with diverse needs, from careers to asphalt and concrete.
Difficulty Finding the Right Content
Web surveys repeatedly showed that visitors had difficulty finding the content they were looking for among the vast amount of information.
Long Click Paths to Relevant Section
It was challenging to direct visitors clearly to the right section without involving long click paths.
Solution
Dynamic Pages Promoting Links Tailored to Each Visitor
Dynamic pages promoting links tailored to each visitor
Related News to Encourage Further Reading Based on Visitor Interests
Related news to encourage further reading based on visitor interests
New Search Function Suggesting Pages Instantly with AI
New search function suggesting pages instantly with AI.
“Since we have a large and complex site with many different offerings for various audiences, it is crucial that we can help provide relevant page suggestions so visitors can find what they need as quickly as possible. We all know how it is – you want to find what you're looking for immediately. We are very satisfied with Rek.ai, which has been extremely helpful throughout the process. It's really exciting to work with AI!”
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Åsa Hägerlund
Web Manager Skanska, Skanska
Results
After Skanska implemented Rek.ai's solutions on several pages of the website, the accuracy for different target groups improved.
The homepage is now dynamic and changes its content depending on the visitor – if a student visits, career pages are recommended, while if a customer visits, pages about, for example, asphalt plants are presented first.
Going forward, Skanska will continue to analyze statistics and further develop the website where they see the need for AI.
Get Started
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