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Bröstcancerförbundet
Non-profit
Stockholm, Sweden
Bröstcancerförbundet is a non-profit organization offering information and support on the crucial topic of breast cancer. With an extensive website and a small editorial team, they faced the challenge of helping visitors quickly find relevant information without being overwhelmed by the volume of content. To improve user experience and streamline navigation, they chose to implement AI-generated recommendations from rek.ai in collaboration with the digital agency Fröjd.
20%
20% of visitors guided
Currently, about 20% of visitors are guided through rek.ai's features, demonstrating a significant improvement in navigation and content engagement.
Challenges
Bröstcancerförbundet had an extensive website with important information, but a small editorial team struggled to help visitors find the right content.
Large Volume of Information Difficult to Navigate
The website contains a lot of information and support on breast cancer, but visitors risked being overwhelmed by the amount of content.
Small Editorial Team
With limited resources, it was challenging to manually tailor and highlight relevant content for each visitor.
Need for Better Mobile Experience
Navigation needed improvement, especially for mobile users, who made up a large portion of visitors.
Solution
To better capitalize on traffic, several AI-driven features were implemented on Bröstcancerförbundet's website with the help of rek.ai. The recommendations create a personalized mix in real-time, based on factors such as geographic location, time of day, and previous stops during the visit journey.
Personalized Shortcuts: On the homepage, section pages, and
Personalized Shortcuts: On the homepage, section pages, and landing pages, AI-generated content recommendations now create a dynamic and personalized experience, allowing visitors to quickly find relevant information.
Search Suggestions: The search function has been enhanced by
Search Suggestions: The search function has been enhanced by dynamically displaying the most relevant search results directly in the search field, streamlining the user experience.
News Articles: News recommendations are primarily used to
News Articles: News recommendations are primarily used to highlight relevant and popular news, showcasing all the content already available on the website.
“At Fröjd, we strive to use AI to create real value – for our clients and their audiences. Together with Bröstcancerförbundet, we implemented rek.ai in 2024 to enhance personalization on their website.”
A
Anna Södercrantz
Client Account Manager for Bröstcancerförbundet
Fröjd, Bröstcancerförbundet
Results
The implementation of rek.ai has led to a more dynamic website where visitors quickly find the information they seek, and the mobile user experience has significantly improved.
Currently, about 20% of visitors are guided through rek.ai's features, demonstrating a significant improvement in navigation and content engagement.
By using rek.ai, Bröstcancerförbundet has succeeded in creating a more personal and efficient web experience, reinforcing their role as an important resource for the community.
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