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Sandviken Municipality
Municipality
Sandviken, Sweden
Sandviken is a municipality in southern Norrland with around 40,000 residents. Previously, the municipality struggled to evaluate different types of information pages, as various departments wanted to feature their pages on the external website and intranet. This led administrators to prioritize and justify which links were most relevant on different pages. To find a better solution and make the website and intranet automatically tailored to each visitor's needs, they enlisted the help of rek.ai.
Challenges
Sandviken Municipality had difficulty prioritizing which information pages to highlight, and administrators spent a lot of time justifying and updating link choices.
Difficult to Prioritize Between Departments
Different departments wanted to feature their pages on the website and intranet, leading to conflicts over which links were most relevant.
Time-Consuming Manual Administration
Administrators had to prioritize and justify which links were most relevant on different pages, which took a lot of time.
Website Not Tailored to Visitors
The website and intranet were not automatically tailored to each visitor's needs, displaying the same content for everyone.
“Rek.ai simplifies the experience for our visitors while reducing the workload on our administrators. Another advantage for us as a municipality is that all personal data is handled in Sweden. I can recommend rek.ai.”
M
Mikael Nordgren
Webmaster Sandviken Municipality, Sandviken Municipality
Results
When Sandviken Municipality looks at its visitor statistics today, it shows that rek.ai has positively contributed to the user experience.
They can see, among other things, that several who enter an overview page reach deeper into the structure faster with the help of recommended pages, compared to when visitors previously had to navigate using the menu.
The customized keyword suggestions and Questions & Answers are also appreciated elements.
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