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A New AI Era with Automated Personalization by Toxic and rek.ai

At Toxic, we are experts in transforming complex ideas into user-friendly and sustainable digital solutions. With over two decades of experience in web, e-commerce, system development, digital marketing, and apps, we create tailored solutions and drive businesses that meet our clients' unique needs and goals. Our philosophy is simple: the customer always comes first. We work closely with our clients to ensure that every project delivers value, both for users and the business. Whether it's building a new website, optimizing an e-commerce solution, or developing a business-critical system, we combine creativity, technology, and strategy to create results that last over time. When you choose Toxic as your partner, you get smart digital solutions that are sustainable now and in the future.

2 min read
February 6, 2026
Digitala kundupplevelser börjar med förståelse för ditt företags unika behov.

Combined with a solid value foundation, we have also accumulated invaluable expertise and experience over our 30 years in the industry. Our expertise lies in web, e-commerce, custom systems, and digital marketing.

The partnership with rek.ai allows us to enhance our offerings with AI-driven personalization. A technology that increases both user benefit and business value. Together, we can deliver solutions that adapt in real-time to user behavior, giving our clients a clear advantage in a competitive market. Through rek.ai's platform, we gain a powerful and flexible technology that works independently of CMS, making it easy to create more relevant and effective web experiences.

Through our partnership with Rek.ai, we can take our digital solutions to an entirely new level. AI-based personalization is not just a tech trend – it creates real added value for both users and businesses.
Kalle Ekstrand

Kalle Ekstrand

Founder and CFO Toxic

Kunden i centrum

Customer Focus

We understand that every customer is unique. That's why we always put your needs at the center. Through close collaboration, we ensure that every project meets your expectations. Our goal is to create solutions that streamline, save time, resources, and contribute to your business success. We assist companies with digital transformation in web, e-commerce, system solutions, and digital marketing. Together with our platforms Umbraco, Litium, Norce, and Sitevision, we are a long-term digital partner.

Rek.ai's platform is easy to get started with and works seamlessly regardless of the technical environment, making it easy for us to add AI-based personalization in customer projects where it creates value. As an agency, we can independently implement and configure the solution, allowing us to quickly create impact for our clients without requiring large resources or complex implementation. The platform is also editor-friendly and requires minimal maintenance, making it extra attractive for our clients.

With rek.ai integrated into our solutions, we can offer our clients personalized experiences that drive engagement, extend session times, and increase conversion. Several of our clients have already seen results in the form of improved user experience, increased content relevance, and higher business value. Without increasing the editorial workload. The combination of smart technology and our client-focused process creates impact from day one.

We see AI as an integral part of future digital solutions and not as an end in itself, but as a tool to create value. The collaboration with rek.ai has just begun, and we see many exciting opportunities ahead: more automated content management, predictive personalization, and even stronger connections between marketing and business data. Together, we want to continue exploring how AI can help our clients stay ahead, and in this journey, rek.ai is a crucial component.

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Schedule a free 30-minute demo and see how rek.ai can enhance your website. Our AI model is ready within 24 hours after installation, no complex setup required.

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